Brand experience agency TBA teamed up with Projection Artworks to deliver the five-day programme of activity which kicked off at the weekend (14 May), and culminated in two gala dinners.
The agencies projected the Nolet family’s history onto the world’s tallest windmill with a 10 minute animation taking visitors through the 11 generations of craftsmanship
The Windmill De Nolet was located at the brand’s flagship Schiedam distillery in The Netherlands and formed the centrepiece of the celebrations which more than 900 guests, media, industry figures and staff attended.
The visual history lesson covered the Dutch golden age of painting, the industrial revolution, the art deco movement and WWII, right up to contemporary distillation processes, before a pyrotechnics show wrapped up the evening.
Lily Crum, TBA’s project lead, said: "The nature and importance of this moment in time celebration meant that we had to do something extraordinary to mark the moment.
"With our creative team working closely with the very talented team at Projection Artworks, we created what even I had not dared to imagine – the most memorable 3D story of a life’s work for our client. An extraordinary show that will stand the test of time."
Kelly Eagle, Projection Artworks’ head of outdoor, added: "Although we’re used to creating projection-mapped spectaculars for display across global landmarks, we don’t often get ten whole minutes to play with. The epic length of this animation meant we could span centuries’ worth of references in all manner of styles."
Nolet produces Ketel One vodka and Nolet’s gin. Last week Ketel One announced it would be marking the 325 year anniversary with a series of supper clubs.
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