Picture Gallery: Lee Jeans 'Lee is You' campaign launch

The Tailor of Shoreditch kicked off a new campaign for Lee Jeans last week in London's Soho, and Event has a picture gallery of the launch.

Lee is You campaign launch
Lee is You campaign launch

See our photo gallery of the event here.

Shoppers at the Lee store on Carnaby Street were able to have their picture taken in an interactive photobooth, then head to Facebook to tag themselves and enter a competition to win tickets to a Lee party, hotel room and £250 of Lee goodies. 

Event reported earlier this month when The Tailor of Shoreditch won the contract to create the campaign.

The 'Lee is You' campaign will continue with a range of in-store activity and live events incorporating the photobooth.

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