Pharma giant hands multi-million pound deal to Ignition

Pharmaceutical giant Eli Lilly and Company has inked a multi-million pound contract with Ignition for its exhibition design and management.

Lilly exhibition
Lilly exhibition

The five-year deal lasts until 2013 and will consist of approximately 30 shows a year.

Ignition CEO Claire Menzies has been working with Lilly for more than 11 years but still had to pitch for the business.

"We went through a very rigorous RFI to retain the contract against 12 other companies," said Ignitions communications director Samantha Rowe.

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