PG Tips maps Monkey onto Big Ben

PG Tips celebrated the new Chinese year of the monkey on Monday (8 February) by projection mapping its own Monkey mascot onto London's Big Ben tower.

Monkey was broadcast onto Big Ben in celebration of Chinese New Year
Monkey was broadcast onto Big Ben in celebration of Chinese New Year

The Unilever brand believes it brought the city to ‘a standstill’ as its cheeky character was broadcast in a picture reminiscent of classical Chinese artworks. The stunt took place as Chinese New Year celebrations took place in Chinatown and around the city.

Kate Hearn, senior brand manager for PG tips at Unilever UK, said: "By tapping into the cultural event of Chinese New Year, and celebrating 2016 being the year of the monkey, PG tips was presented with the perfect opportunity to kick off celebrations in the capital and raise brand awareness.

She also hinted at further PG Tips live activations, stating that consumers can expect to see much more of Monkey in "the real world" in the future.

The tea brand previously got the lovable mascot climbing The Shard in a stunt designed to celebrate PG Tips’ partnership with Comic Relief.

More: Five of the best projection mapping stunts

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