Peugeot takes to road to push 307

Peugeot has staged four summer party roadshows to promote its 307 model.

Peugeot has staged four summer party roadshows to promote its 307 model. The events were aimed at Peugeot customers and took place over four weekends in July. More than 15,000 people turned up to see pop bands including Hear’Say and take part in activities including laser clay pigeon shooting, world rally radio-controlled cars and free golf tips. The overall event was managed by Professional Exhibitions (Pro-Ex) with the stage acts looked after by Sledge. “We wanted to give the Peugeot customers a really fun day, so by booking some great bands we created a party atmosphere with something for everyone to enjoy,” said Sledge head of sponsorship Sarah Edwards. Peugeot customers were invited to the event via dealers and were able to test drive the 307. More than 2,500 visitors drove the car around a 20-minute route created by Pro-Ex. Visitors also broke the world record for the largest “painting by numbers” at the final event as they completed a two-and-a-half metre high and 13 metre long visual of the 307.

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