Peugeot takes to road to push 307

Peugeot has staged four summer party roadshows to promote its 307

model. The events were aimed at Peugeot customers and took place over

four weekends in July.

More than 15,000 people turned up to see pop bands including Hear'Say

and take part in activities including laser clay pigeon shooting, world

rally radio-controlled cars and free golf tips. The overall event was

managed by Professional Exhibitions (Pro-Ex) with the stage acts looked

after by Sledge.

"We wanted to give the Peugeot customers a really fun day, so by booking

some great bands we created a party atmosphere with something for

everyone to enjoy," said Sledge head of sponsorship Sarah Edwards.

Peugeot customers were invited to the event via dealers and were able to

test drive the 307. More than 2,500 visitors drove the car around a

20-minute route created by Pro-Ex.

Visitors also broke the world record for the largest "painting by

numbers" at the final event as they completed a two-and-a-half metre

high and 13 metre long visual of the 307.

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