Peugeot picks Paris to stage preview show

Peugeot held a series of events in Paris last month to give key fleet customers a preview of the car manufacturer’s future plans.

Peugeot held a series of events in Paris last month to give key fleet customers a preview of the car manufacturer’s future plans. Immedia was tasked with producing gala dinners on the river Seine and staging presentations at the Park Hyatt Hotel. Agency McGar- vey Russell started each of the four separate events with a ride and drive in the UK to showcase Peugeot’s new 307 Coupe Cabriolet model, before flying delegates to the French capital.

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