Peroni model teams target the trendiest

Agency The Bank has organised an experiential campaign for SABMiller lager Peroni Nastro Azzuro called Salute Peroni.

Agency The Bank has organised an experiential campaign for SABMiller lager Peroni Nastro Azzuro called Salute Peroni.

The campaign visited bars in London from 11-19 August. It then visited Scotland from 25-26 August before ending in Manchester from 8-9 September.

A Salute Peroni team of models drove to bars in Nastro Azzuro-branded Minis. They tagged ‘stylish’ bar-goers with a Peroni style icon and the ‘Peroni paparazzi’ took a picture of the model and bar-goer.

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