Peroni earmarks Butlers Wharf for Cube installation

Italian larger brand Peroni has chosen the terrace of Cantina Del Ponte restaurant in London's Butlers Wharf as the location for its interactive Cube installation.

eroni earmarks Butlers Wharf for Cube installation
eroni earmarks Butlers Wharf for Cube installation

A first for the UK, the two metre by two metre Cube will inspire users to enjoy the summer in their city using innovative technology that recognises their sex, age and mood.

The installation ties in with the launch of Peroni’s ‘Vive in Stile’ mobile app which enables fans of the brand to share their favourite restaurant and bar recommendations, fashion tips and design locations with their friends on Facebook.

"We love Peroni and the stylish Italian way of life here at Cantina Del Ponte," said restaurant manager Corrado Lamanuzzi. "It’s going to be amazing to have this eye-catching and cutting edge installation on the terrace. Our customers are addicted to ‘la dolce vita’ and love to keep up with the latest trends in food, design and fashion from Italy."

The Cube opens on 28 April and will remain in place throughout the summer.

Cantina Del Ponte will also be participating in D&D London’s Tower Bridge Summer Festival this summer, decorating its terrace with Vespas and wine barrels.

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