Peroni to bring branded pop-up back to London

The Italian beer brand's House of Peroni concept will take over London venue Proud East from 19 May to 1 July.

The pop-up will host mixology classes and private dining experiences
The pop-up will host mixology classes and private dining experiences

The pop-up will be named Amare l’Italia, which translates to 'for the love of Italy', and is designed to celebrate Italian style. 

It will see the beer brand collaborate with creatives from throughout Italy, in a bid to offer guests a taste of their homeland right here in London. 

Peroni will host a number of events at the pop-up, including mixology classes and private dining experiences. Tickets go on sale on 18 April, and will be available via the House of Peroni website.

The chef in residency will be Francesco Mazzei, the man behind Mayfair’s Sartoria restaurant. He will serve guests indulgent, homemade dishes inspired by his upbringing in Calabria, southern Italy. 

Mixologist Simone Caporale will return for the 2016 instalment, once again creating a range of Peroni Nastro Azzurro-infused drinks. Classics, such as the Negroni and the Aperol Spritz will receive a new twist.

Amare l’Italia's interior has been designed by Margherita Maccapani Missoni – who hails from luxury fashion house Missoni and has been named the pop-up’s 'Master of Style'.

Visitors will be able to wander around the House of Peroni for free, taking in spaces inspired by art philosopher Lucio Fontana and Missoni family gatherings in northern Italy. 

The decor has been constructed by set designer Petra Storrs, who has worked with Lady Gaga and Florence and the Machine. 

View the beer brand's most recent House of Peroni, which took over London's Old Truman Brewery last October, via our gallery. the House of Peroni was inspired by the Italian home

Earlier in 2015, the pop-up was inspired by an Italian piazza, and include an outdoor cinema and light installations by artists Luminarie De Cagna.

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