Pepsi targets student crowd

Pepsi has installed four branded sound booths in student unions across the UK to reinforce the link between Pepsi and music.

Pepsi has installed four branded sound booths in student unions across the UK to reinforce the link between Pepsi and music.

The National Union of Students Services (NUSSL) is looking to roll out the concept, designed by agency Leisurehouse, with other brands.

The booths are installed at Liverpool, Surrey, Nottingham and Kingston universities and can seat up to three. The 2.8-metre long Pepsi Can contains a music system with speakers at either end and displays a choice of six CDs.

'The opportunities for the booths are limitless,' NUSSL spokeswoman Nikki Copeman said. 'They can be used by each union to promote forthcoming gigs, local music companies can use the CD player to promote up and coming bands and major labels can use the booths to test new albums directly within a music-minded market.'

The idea for the Pepsi Sound Booths came from work carried out last year by Leisurehouse to develop a branded kiosk in Loughborough University for Red Bull. Since then NUSSL has developed the bar concept for Metz and recently completed a series of client presentations.

'We believe the booths will continue the successes achieved by the Red Bull Bar,' Leisurehouse managing director Graham Massey said.




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