Pepsi Max offers rides in the DeLorean through Uber partnership

Pepsi Max teamed up with Uber to offer rides in a Back to the Future-style DeLorean car yesterday (21 October), in celebration of Future Day.

Users can request the DeLorean through the Uber app
Users can request the DeLorean through the Uber app

Londoners will be able to log into the Uber app and enter the promo code PEPSIMAX to be in with a chance of claiming a free ride in the time machine. Customers will also be provided with a Pepsi Max to enjoy on their journey.

The stunt celebrates Future Day – 21 October 2015 – the date Marty McFly travels to in the 1989 film Back to the Future II. Later today in Leicester Square, Pepsi Max is creating an immersive replica of the movie’s Café 80s, which featured a futuristic Pepsi dispensing machine.

Alex Nicholas, senior brand manager at Pepsi Max, said: "The 'Pepsi Perfect' scene in Back To The Future II is an iconic moment in the film, and we wanted to give back to fans on Future Day. Giving consumers the chance to ride in a DeLorean via Uber’s promo code."

Sarah Brightwell, senior marketing manager at Uber, added: "We may not be able to travel through time but at Uber, we’re all about looking to the future. We’re thrilled to be marking Future Day with Pepsi Max by bringing fans an iconic ride at the touch of a button; a nod to a cult 1980’s film using today’s brands and tomorrow’s technology."

More: Secret Events - Secret Cinema Presents Back to the Future

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