People: Move of the month

Sarah Barnes, events and marketing manager, Phonographic Performance (PPL).

- What will your new role entail?

PPL is the music industry organisation that collects and distributes revenues from airplay and public performance in the UK, on behalf of record companies and performers. I will be helping to raise awareness of the company among those who may not even know they are due royalties. This will be achieved through a variety of communication tools, and events will play a big part. It will be my responsibility to get maximum exposure, reach our target audience and ensure the events PPL sponsors run as smoothly as possible.

- Why did you choose this role?

I feel strongly about what the company is trying to achieve. With the current trend of free and illegal downloading, it has become even more important that companies and musicians can rely on PPL to collect their performance revenues. This is not just about the big stars we all know, but also the thousands of unknown musicians who have performed on tracks.

- What do you plan to do to make your mark in this new job?

I think the company has a great brand and reputation, and I hope to bring the organisation to the attention of a wider audience, making us as accessible as possible. I have a few creative ideas up my sleeve. We will be reaching out in a number of ways, but a priority as always will be a presence through events and exhibitions, which gives us this vital direct contact with our current and potential new members.

(Sarah Barnes was corporate events manager at The Casino at The Empire).

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