Penguins’ day shows off its new position

Agency Penguins Events has dropped the later part of its name following a repositioning that boasts a new logo and corporate identity.

Agency Penguins Events has dropped the later part of its name following a repositioning that boasts a new logo and corporate identity. Corporate buyers were afforded a preview of the re-brand during a taster day at the Carlton Tower hotel, London, in September. Alongside motivational speakers, such as mountain climber Rachel Kelsey, activities included drumming and painting workshops. Shelley Harman, head of marketing and PR, said: “We wanted to emphasise our service, the people that work here and the way we do business.”

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