PCI Live set for new drive with name change

Agency PCI Live has rebranded as PCI Fitch following the repositioning of design agency network Fitch, of which it is a member.

Fitch joined the WPP stable eighteen months ago and announced the new brand identity in a global webcast to its worldwide associates on 27 April.

The announcement included a film produced and directed by PCI Fitch.

The restructure includes a new website, more simplified name structure and new corporate identity across its eighteen studios.

PCI Fitch head of business development Richard McHardy said: "This is an opportunity for Fitch to present its design vision with energy and purpose. We're providing an integral part of that vision through our live brand communications."

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