PCI Fitch adds new design to Saab museum

Agency PCI Fitch has redesigned a former Saab museum in Trollhatten, Sweden, for the launch of the Saab 9-3 SportCombi.

The museum, which has now reopened, focuses on Saab's heritage. PCI Fitch group account director Nigel Lloyd-Jones said: "Restating the DNA of Saab to a number of critical audiences is an important mission. The Launch Centre will not only allow those audiences to familiarise themselves with the new 9-3 SportCombi but will also give them the opportunity to experience the vitality of the Saab brand."

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