Designed to showcase the artistic talent that resides within each city it visits, the Art of Patrón initiative will see guests enjoy live music, art and beverages.
The inaugural event in the series will take place at Village Underground, a warehouse space in east London.
Attendees can expect to hear from DJ-singer/songwriter Neneh Cherry, as well as electronic music specialist Darkstar, who will combine a live act with visual displays by graphic artist Tim Head.
The brand has also teamed up with F A M, a London-based creative collective of artists, musicians, producers and DJs, to host performances from DJ CKtrl and James Massiah on the night.
The former will be delivering a series of instrumentals inspired by the world around him, meanwhile Massiah is to combine poetry and music for the crowd.
On the beverage front, bartenders from five of the capital’s top venues – Aqua Shard, Callooh Callay, London Edition, Punch Room and Trailer Happiness – will be on hand to create a range of Patrón-based cocktails throughout the evening.
So far events in Paris and Munich have also been confirmed, details of which are yet to be revealed.
Patrón took out the 24 Hour Bar Build event last year, which saw the brand's bartenders battle it out against those from Grey Goose, Bacardi and Bombay Sapphire.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.