Solution: "The key is having a reliable team who are prepared to be called upon at the last minute," explains Bullerwell. He relies on a permanent team of six staff and a pool of 500 cocktail bartenders. "Often they have to get out of their regular jobs to work for me. In this industry everybody knows everyone so you can easily discover who's good and who isn't. Another important factor is to be prepared to work a 24-hour shift to meet the client's demands."
Recently, Behind Bars, which has created cocktails for a variety of clients, was given just 48 hours to prepare for the Spiderman 2 premiere. Bullerwell adds: "As all the drinks stock had been provided by the sponsors, we just had to make sure that our bartenders and all the necessary equipment were at the right place at the right time. The event ran like clockwork. But if we had been asked to organise the drinks too, we probably would have been in all sorts of trouble."