Park Avenue wins car brief

Land Rover has appointed Park Avenue to create and implement next

year's UK and international events.

The agency will oversee the launch of models and will target current

owners, potential purchasers, dealer networks and the media.

"Park Avenue proved it had the experience, understanding and creativity

to bring brands to life in an innovative way," said Land Rover director

of global marketing John Edwards. "We are looking forward to working

closely with them on a wide range of projects."

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