Land Rover has appointed Park Avenue to create and implement next
year's UK and international events.
The agency will oversee the launch of models and will target current
owners, potential purchasers, dealer networks and the media.
"Park Avenue proved it had the experience, understanding and creativity
to bring brands to life in an innovative way," said Land Rover director
of global marketing John Edwards. "We are looking forward to working
closely with them on a wide range of projects."