Panasonic UK to collaborate with hair stylist Daniel Johnson

Panasonic UK is to collaborate with award-winning international hair stylist Daniel Johnson, with a range of experiential activity planned as part of its new marketing campaign.

Hairdresser Daniel Johnson will front the new campaign
Hairdresser Daniel Johnson will front the new campaign
The partnership will complement the brand’s extensive range of shavers and trimmers for men.

There will be a 360-degree marketing programme encompassing PR, social, content marketing, experiential and events for the ‘Sharpen your Performance’ campaign.

It kicks off with the Euros Tournament, designed to capitalise on the demand for style tips from some of football’s leading players, whose hair Johnson cuts.

Ian Griffiths, Panasonic UK's product manager, said: "Male grooming is now a multi-billion pound industry. By teaming up with Daniel as our UK Ambassador, we’re able to reach the lads looking to emanate their favourite footballers’ style with an entry-point shaver, as well as the more mature guys looking for exceptional results from a more elite, high performance grooming system."

The brand is planning to focus on key seasons such as Father’s Day, Christmas and Valentine’s Day.

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