Designed to celebrate the arrival of the warmer months, the five-day experience will see different flower varieties hang from above, meanwhile stores within the Oxford Street locale will showcase garden-inspired window displays.
Consumers are invited down to St Christopher’s garden party within the installation on Thursday (17 March), which will see Mulberry serve champagne in store, meanwhile brands such as Reiss, The Body Shop, Pizza Express and Pret A Manger are offering discounts and/or complimentary product.
Attendees can also expect a flower photo-pod, which they will be able to step into in order to snap a ‘floral-foto’, which can be instantly shared on social media. Those who share their image with the #SCPGarden hashtag will be in with a chance to win a £250 shopping voucher.
Florist Jam Jar will be popping up on the day, offering guests the chance to take a peony rose bouquet home as a keepsake, meanwhile La Tasca’s pop-up bar will be serving complimentary glasses of sangria. A live jazz band will also be on hand as visitors peruse the installation.
St Christopher’s is also hosting half-an-hour flower pressing masterclasses on Thursday (17 March) and Saturday (19 March), where participants will create their own petal phone case.
Law teamed up with designer Matthew Williamson to create the Hendrick's Horticultural Oasis garden installation within Blake's Hotel Kensington last May.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.