The Tullett Prebon London International Boat Show runs from 7-16 January 2011, while The Outdoors Show will have a presence from Thursday 13 to Sunday 16 January. In addition, a new exhibition, the London Bike Show, part of The Outdoors Show will be added to this package. All three will be combined in a bid to provide visitors with a "varied and diverse" day out.
The Outdoors Show has taken place at the NEC Birmingham since 2002, while the Boat Show has been a regular at Excel London.
According to VOS Media managing director Damian Norman, the show's move to London was prompted by feedback from sponsors, exhibitors and consumers, who "recognise the demand for such an event in the capital and the extensive commercial opportunities that this presents".
Will Fripp, marketing director at exhibiting partner Madison, added: "With so much crossover in consumers between the outdoors world, sailing and cycling, this new show at Excel is truly exciting for us and offers us a chance to expose our brands to a far wider audience than we have been able to in previous cycling consumer expos."
Andrew Williams, managing director of National Boat Shows, added: "The 2011 show will be an immersive, engaging and educational day out for our visitors, with the added benefit of visiting The Outdoors Show over the last four days of the show."
The combined audience of the three shows is expected to attract more than 150,000 visitors.
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