Original Source will take over the Yellow colour station at each run, providing runners with a dose of lemon fragrance and yellow powder as they pass through.
The brand will also carry out sampling activity throughout the series, while its online campaign across Facebook and Instagram will aim to get contestants excited for the events with content and prize giveaways.
On The Colour Run’s sponsorship roster, Original Source joins Capital, which returns as a media partner to the event, and Ocean Spray, which has been confirmed as the official beverage and snack partner. Original Source takes the title of official personal care partner.
James Robinson, managing director of Challenger World, said: "The addition of Original Source as a sponsor of The Color Run event is a really exciting prospect. The energy and enthusiasm behind the brand and the opportunities and ideas they have for the event is fantastic to see.
"We’re really looking forward to working with them over what’s shaping up to be an incredible summer."
Diana Griffith, head of brand for Original Source, added: "We’re proud and excited to be partnering with The Color Run in 2015. The events are vibrant, intense experiences, just like our products, so it’s a perfect fit.
"We’re looking forward to a fun and fragrance filled summer at events up and down the country."
The Color Run will take place in London, Manchester, Birmingham, Belfast and Brighton, with more cities to be confirmed in the coming months.
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