Organiser starts show to rival London car fair

Event management outfit Moyles Motivational Marketing (Mmm) is organising an interactive car show to fill the void left by this year's axed London Motor Show.

Motordrive Live 2003 will take place from 24-26 May at the Concept Centre's grounds at Millbrook in Bedfordshire. The event is aimed at men aged 21 to 40 and will offer ride and drive activities. Associated car industry companies will be exhibiting inside the venue.

Motordrive Live 2003 was created two years ago after the cancellation of the 2001 London Motor Show. It ran in association with Channel 4's Driven programme and attracted 11 manufacturers and 3,000 visitors.

This year, about 16 car manufacturers are expected to take part. Confirmed exhibitors include Jaguar, Ford and Volvo. Mmm has secured Dennis Publishing's Auto Express magazine as media sponsor.

Visitors to Motordrive Live will be able to book test-drives with the manufacturers of their choice, as well as take part in other activities such as karting, off-road driving, quad biking, hovercraft rides and a pit-stop challenge.

Mmm managing director Charles Moyle said: "This is the car show of the future. The British International Motor Show is getting long in the tooth and manufacturers don't believe in the London show any more. Visitors and manufacturers want an interactive event."

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