Organic range targets drivers

The Enjoy Organic Company supported the launch of its range of tortilla chips with a London sampling campaign.

The Enjoy Organic Company supported the launch of its range of tortilla chips with a London sampling campaign. Motorists in Westminster who had received parking tickets were targeted by Enjoy Organic hit squads that left ‘victim support’ leaflets and a free bag of tortilla chips on their windscreens. Drivers were also given a questionnaire. The first 40 respondents could redeem the cost of their parking tickets. The campaign ran during National Organic Week from 15-22 October.

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