Orbis Access creates giant race track at Canary Wharf

Investment company Orbis Access has worked with experiential marketers Circle Agency to install a 'Benchmark Rally' race track in Canary Wharf's Jubilee Place shopping centre.

Orbit Access has worked with Circle Agency to create 'Benchmark Rally' racecourse in Canary Wharf, London
Orbit Access has worked with Circle Agency to create 'Benchmark Rally' racecourse in Canary Wharf, London

The 'Benchmark Rally' race track is intended to show the simplicity of investing with Orbis Access. The idea is to beat the benchmark of 40.50 seconds – set by model and racing car driver Jodie Kidd, who launched the installation – and reflects Orbis Access' unique fee structure. The company only recieves a fee if it is able to beat the industry benchmark and show that an investment has outperformed and earned the owner money. Furthermore, if Orbis Access underperforms, the customer will receive a refund.

Customers are able to invest with Orbis Access with as little as £1. The company aims to make finance and financial investments more understandable. Orbis Access staff are on hand at the event to advise with company policy, as well as offering expertise on the best ways in which to invest. 

Dan Brocklebank, director at Orbis Access and Orbis Investments, said: "The benchmark is the average of the stock market and, as an active investment management firm, we need to beat that benchmark for our clients to do well. This is a fun illustration of what that means."

Having been installed today (17 October), the race track will be in place until 21 October. Customers who have a go and are able to beat Jodie's time of 40.50 seconds will win £100 to invest with Orbis Access, and the person who secures the top time of the week will win a trip to Monte Carlo.

Circle Agency have also been working with Sony to create the 'Future of Play' Tour, a 6-date tour around the UK, giving gamers an immersive experience of the new PlayStation VR. 

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