Opinion divided over Christmas party campaigns

The event community has mixed feelings about campaigns designed to improve the perception of the Christmas party industry, an Event online poll reveals.

Opinion divided over Christmas party campaigns
Opinion divided over Christmas party campaigns

Though only indicative, the poll shows a roughly 50/50 split in support for the 'Say Thank You at Christmas' and 'Save Our Christmas Parties' campaigns.

Half of the industry said that either they won't make a difference or that now is a time to keep heads down and avoid possible negative attention.

Concerto Group's 'Say Thank You at Christmas' campaign, though, does seem to be attracting big industry backing, and the mooted PR campaign to improve media and public perception of Christmas parties seems destined to go ahead with industry financial support.

Event revealed the planned campaigns last week.

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