Open for two days from Thursday evening (20 August), the fruit grove is designed to showcase the brand’s new Greek Style Yogurt range.
Visitors will be able to quite literally pick from three varieties of Greek style yoghurt – apple and spiced cinnamon, lemon and tangy raspberry or rhubarb and fiery ginger.
While the yoghurt products will be free, the pop-up is ‘BYOS’ – visitors will need to bring their own spoon to be granted access to the indoor space.
In keeping with the theme, a 6'6" Greek god known as Dairyus will feature within the space, which will be located at 14 Greek Street in London’s Soho.
The two-day pop-up will be open to the public from 7.45pm to 10pm on Thursday (20 August) and 10am to 6pm on Friday (21 August).
Agency 3 Monkeys Communications is delivering the event as well as handling the PR.
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