One Two Four rebrands as The Moment

Content agency One Two Four has announced an immediate rebrand to become The Moment, alongside a new strategy plan.

One Two Four unveils its latest rebrand
One Two Four unveils its latest rebrand

Private equity firm LDC has backed the agency, which has produced events for brands such as MAC, Coca-Cola and Virgin. The Moment has plans to accelerate growth through investment in expertise, talent, offices and acquisition.

The company previously acquired events agency Rocket Events in 2010. This year it has seen the opening of new offices in Southampton and Manchester, which join London and Plymouth, Philadelphia in the US and Abu Dhabi in the AUE on The Moment’s roster of bases.

The agency also announced plans to expand into North America, mainland Europe and Asia at its event arm’s rebrand party in October. Its new direction will be led by chief strategy officer Sandra Peat, previously global director of PR, experience and events at Bacardi, who joined the company last October.

Matthew Robinson, group development director, was brought on board in April.

Mark Hawkins, chief executive of The Moment, said: "The Moment is a name that reflects our craft as master storytellers. Every interaction, every contact, every engagement with audiences is made up of moments in time.

"Moments that need to be the most impactful, the most powerful, the most entertaining, the most memorable that can be in a world where the speed of living and communication is accelerating."

More: One Two Four announces global expansion plans

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