ONE-TRUCK MIND

Boss Forklift Trucks launched its new corporate identity at the

recent IMHX show at the NEC. The stand's spine was formed by a ten-metre

high racking system that allowed for live demonstrations of the vehicle.

A full-length banner carried the new Boss brand and a bank of 42-inch

plasma screens ran the new corporate video. The stand was designed by

Crystal Visions.




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