How long had House of Bestival been in the planning before the launch announcement in July?
Last year we created the largest-ever disco ball as part of a content driving installation for Bestival’s Desert Island Disco theme and cracked the Guinness World record. This initiative, which blended a creative concept with a smart marketing drive, summed up what we are all about, and House of Bestival was born.
We have also generated an amazing archive of props, and every year [co-founder] Josie [da Bank] produces original collateral for the show, so House of Bestival also allows us to share and hire some of our great assets, as well as developing new creative production strategies for clients.
Is setting up an agency something you've always wanted to do?
My background before we started Bestival was working at director level for international brands such as Orange and global marketing agencies like KLP Euro RSCG and Slice, so I have a good understanding of the mechanics of client servicing. Now it’s delivered with a Bestival twist.
New ideas are generated, innovation is at our core and it’s all executed by an expert team of producers and marketers who are part of a multi-award winning festival team.
How will you juggle promoting Bestival and the agency?
We are already originating creative marketing strategies, and producing experiential solutions for our own events, as well as third parties - including brand and media partners - so we see this as an extension of our existing proposition. The main difference is we are now running these services year-round, rather than just over a summer season.
Are there any brands you're currently working with that you can tell us about?
We are currently developing creative brand activations for Rimmel, Honor Smartphones and Penguin Books. We’ve already had prop hire projects including Radio 1’s Big Weekend and an event with Nile Rogers from Chic, and have a very exciting film project in development.
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