The show, which first launched at Olympia in 1983, will take place between 6 - 7 March 2011.
EC&O Venues commercial director Anna Golden said: "This is a true indication that West really is best. We're delighted to work, time and time again, with outstanding organisers such as Emap. By moving the show to Olympia, Professional Beauty will undoubtedly benefit from our central London location, excellent transport links and unrivalled customer service."
EC&O already hosts Emap's BETT and Pure shows at Olympia and Civils and Broadcast Video Forum at Earls Court 2.
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