In collaboration with brand experience agency Jack Morton Worldwide, Oculus aims to give customers their first experience of the latest VR technology the brand has to offer.
The 'Rift and Touch' tour will showcase the Oculus Rift and Oculus Touch by inviting guests to immerse themselves in a range of different adventures such as scaling the Himalayas, or casting spells against an evil opponent.
The tour is currently taking place at Intu Trafford centre in Manchester, and will then move to Westfield Stratford City from 14 - 20 November. It will culminate at Bullring, Birmingham from 28 November - 4 December.
The 'Rift and Touch' tour forms part of Oculus' wider retail activation, which also includes demo activity and bespoke window design at flagship John Lewis stores, Dixons Carphone Group and Game outlets.
Tom McQuillin, channel marketing lead Europe at Oculus, said: "We’re excited to launch ‘Rift and Touch’, and to share with people across the UK the opportunity to experience a world of entertainment like they’ve never before seen."
Adam Azor, SVP digital and integrated marketing at Jack Morton Worldwide added: "VR is the game-changer for the entertainment industry, and Oculus is at the fore. So we’re delighted to work in partnership with Oculus to create and launch this extraordinary immersive experience."
On 1 November, Qatar Airways staged a VR experience in Lodnon's Waterloo Station. Last month, Diesel used VR to launch its flagship store, and tranported guests to a fantastical world full of furry creatures.
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