O2 heads off on nationwide

Mice International is handling a UK-wide roadshow for mobile operator O2 that takes in events including London’s Party in the Park, which was held on 6 July.

Mice International is handling a UK-wide roadshow for mobile operator O2 that takes in events including London’s Party in the Park, which was held on 6 July. The “O2 in the city” tour includes trucks, kiosks and a branded 484sqm inflatable structure that is divided into zones such as the retail area, juice bar, and gaming area. A Big Brother room lets visitors have their picture taken in the reality TV show’s diary room chair and email it home using O2’s picture messaging service. See Mobile units, page 37

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