O2 heads off on nationwide tour with Mice

Mice International is handling a UK-wide roadshow for mobile operator O2 that takes in events including London's Party in the Park, which was held on 6 July.

The "O2 in the city" tour includes trucks, kiosks and a branded 484 sq m inflatable structure that is divided into zones such as the retail area, juice bar, and gaming area.

A Big Brother room lets visitors have their picture taken in the reality TV show's diary room chair and email it home using O2's picture messaging service.

- See Mobile units, page 37.

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