Becker will reveal in a keynote session why the global mobile brand uses events; the type of events it uses; what type of event activity works and doesn't work; how the brand measures the power of events; and how below-the-line activity compares with the more traditional forms of above-the-line for brands.
This keynote session will be one of two that will take place at The Guide Live. Other sessions include a number of panel discussions on topics ranging from 'social media and events in 2011', 'why sustainability has to be part of any event in order to achieve best practice', and 'what effect will the Bribery Act have on the future of corporate hospitality'.
To listen to these keynotes and panel sessions you need to register as a delegate at The Guide Live. To qualify as a delegate you need to be an in-house corporate/brand event professional, or an event organiser from an agency that spends more than £250,000 on events per annum.
You can register as a delegate by clicking here.
If you are a supplier and want to be able to host one-to-one meetings with this sort of delegate please contact James Fleetham.
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