O2 economic impact doubles original invesment: report

The O2 has generated a total economic impact equivalent to more than double the original investment in the Millennium Dome, according to research.

O2 economic impact doubles original invesment: report
O2 economic impact doubles original invesment: report
The venue, which originally looked likely to be an embarrassing white elephant, now supports an additional 2,900 jobs in the London economy.

The research was completed on behalf of The O2 owner AEG Europe by newly formed agency Why Not consulting, which is headed by former commercial director at Visit London David Hornby, and former KPMG and PMP advisor Christian Nelson.

Why Not will operate as a consultancy network, working on strategy development, delivery support, impact studies, feasibilities and business planning.

The agency’s O2 study also found that it generates around £405m worth of additional income for London every year.

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