Npower takes urban cricket to the streets

Agency Loewybe is taking cricket to children in urban areas on behalf of Test Match sponsor Npower.

The Npower Urban Cricket initiative is targeting 7- to 12-year-olds and is backed by England cricket player Kevin Pietersen.

Its roadshow, which is visiting cities playing host to seven Npower Test matches, takes in Nottingham's Trent Bridge and Manchester's Old Trafford.

It kicked off on 11 May with the First Test at Lord's and will end at the Brit Oval from 17-21 August.

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