Notorious BIG Hypnotize designer label launches in London

The Notorious BIG estate is bringing the late rapper's 'Hypnotize' designer label to London for the first time with a pop-up at Camden Market.

Notorious B.I.G Hypnotize designer label launches in London
Notorious B.I.G Hypnotize designer label launches in London

From 10-12 March, fans of the late American rap artist will be able to commemorate the 20th anniversary of his death by attending the pop-up, which will showcase authentic and exclusive items.

The pop-up will bring a taste of Brooklyn to Camden, and guests will be able to experience 'Instagram-able' and 'Snapchat-able' moments. Visitors will have the opportunity to take a seat on the iconic Notorious BIG throne, and experience Camden's Provender Building in a new way as it transforms into a space inspired by the streets of New York.

Music will be supplied by London's hip-hop group Livin’ Proof, and guests will be able to shop the collection which will include original printed tees only available at the Camden Market pop-up installation.

In January, US rock band Avenged Sevenfold brought a pop-up to London's O2 arena. Last month, Paramount and Tumblr teamed up to stage an event at Paris Fashion Week for the launch of film Ghost in the Shell

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