Notorious BIG Hypnotize designer label launches in London

The Notorious BIG estate is bringing the late rapper's 'Hypnotize' designer label to London for the first time with a pop-up at Camden Market.

Notorious B.I.G Hypnotize designer label launches in London
Notorious B.I.G Hypnotize designer label launches in London

From 10-12 March, fans of the late American rap artist will be able to commemorate the 20th anniversary of his death by attending the pop-up, which will showcase authentic and exclusive items.

The pop-up will bring a taste of Brooklyn to Camden, and guests will be able to experience 'Instagram-able' and 'Snapchat-able' moments. Visitors will have the opportunity to take a seat on the iconic Notorious BIG throne, and experience Camden's Provender Building in a new way as it transforms into a space inspired by the streets of New York.

Music will be supplied by London's hip-hop group Livin’ Proof, and guests will be able to shop the collection which will include original printed tees only available at the Camden Market pop-up installation.

In January, US rock band Avenged Sevenfold brought a pop-up to London's O2 arena. Last month, Paramount and Tumblr teamed up to stage an event at Paris Fashion Week for the launch of film Ghost in the Shell

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs