North London venue looks for investors

An integrated marketing campaign has been launched to promote Alexandra Palace to potential partner organisations and businesses.

An integrated marketing campaign has been launched to promote Alexandra Palace to potential partner organisations and businesses. The campaign – which includes press adverts, direct mail, a website and brochure hotline – forms part of a redevelopment plan to secure the north London venue’s future by leasing the space to investors. Businesses with interests that fit the venue’s exhibition, concert and event aspirations are being targeted. General manager Keith Holder said: “The Alexandra Palace Charitable Trust is driving this opportunity to let the building for up to 125 years in part, parts or whole.” He added: “It will be the job of the project team to evaluate the bids against specific criteria to ensure the palace has a secure and prosperous future.”

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