NME to expand live events offering as mag goes free

Time Inc. brand NME has announced plans for an expansion in live events as part of its rebrand strategy, which includes a free weekly distribution of the magazine.

Live events to feature in NME's new brand strategy
Live events to feature in NME's new brand strategy

A spokesperson for the company told Event that while no details on the form of the experiences are currently available, the announcement is a ‘watch this space’ alert for fans of the brand.

Alongside the new live strategy, NME also aims to create more video franchises, greater engagement with users on new social platforms and grow its global footprint. It will also develop content around film, fashion, TV, politics, gaming and technology, as well as continue its iconic coverage of the music scene.

The news comes in the same week that Time Inc announced its acquisition of experiential agency Invnt.

Marcus Rich, chief executive of Time Inc. UK, said: "This famous 63-year old brand was an early leader in digital and has been growing its global audience successfully for the best part of 20 years. It has been able to do so because music is such an important passion and now is the right time to invest in bringing NME to an even bigger community for our commercial partners."

Mike Williams, editor of NME, added: "NME is already a major player and massive influencer in the music space, but with this transformation we’ll be bigger, stronger and more influential than ever before. Every media brand is on a journey into a digital future. The future is an exciting place, and NME just kicked the door down."

More: NME and JD Roots partner to find Britain's best small venue

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