The event, which until recently was known as Fashion's Night Out, is set to takeover London's Regent Street precinct on 10 September.
Nike will be hosting a group run around the locale with trainer Rebecca Gentry. Upon completion of the session, participants will be treated to a healthy meal at the Nike store on Regent Street. Those wishing to participate have been asked to register via the Nike London website.
Event partner MaxFactor will be offering one-to-one beauty tutorials at various locations along Regent Street. A team of its top make-up artists will take to the street from 6pm to offer beauty tips and advice, with a focus on the latest beauty trends as featured in Vogue.
People will be encouraged to share their on-trend beauty look via social media using #MyMaxFactor hashtag to be in with a chance of winning a year’s subsciprtion to Vogue as well as MaxFactor products.
Apple’s Regent Street store will host a talk with Vogue editor Alexandra Shulman as part of its Apple Series hosted by Kinvara Balfour. The pair will discuss Schulman’s career as well as the fashion-tech revolution.
Wellies brand Hunter will be bidding the festival season goodbye with a closing down party at its store. The first 100 people through the door will receive wristbands and the opportunity to win a VIP festival experience.
French Connection will be offering a blow-dry service, Hamleys' store will feature a Braid Boutique, meanwhile Crabtree and Evelyn will be handing out cupcakes, as well as complimentary hand massages.
Vogue teamed up with Harrods to deliver its Vogue Festival in London in April, which featured brands such as Bobbi Brown and Topshop.