Visitors to the One Breath virtual zone are experiencing a 360° dive off the coast of Cornwall and can take a selfie with a freediver in a tank. Visitors can also learn more about which Nicorette product may be right for them and take away a money off coupon.
The activation, which kicked off on 3 October and runs until the 9 October, coincides with 'Stoptober', when people are encouraged to give up cigarettes in October and to sign up to the NHS campaign to stop smoking.
Nicorette has also released an advert, 'One Breath', which captures the enormity of the ocean, highlighting what is possible on just one breath.
E-cigarette brand Blu eCigs opened a pop-up 'vape café' in London, offering a menu where sour tastes are turned sweet.
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