The evening also saw Ignite chairman Harvey Goldsmith take the top spot in the hotly anticipated Event 100 Club, as the list of the most influential people in the industry was unveiled. To find out the full list and where all the final 100 are placed, subscribe here.
A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands.
The event featured a champagne and canapé reception with entertainment from Sternberg Clarke's newest act Wandering Hands, followed by the prize giving ceremony before more food, cocktails and music from live band The Lionels.
Here is a full list of all the category winners:
Miss Jones & Co
Jameson Cult Film Club
Manchester Celebrates Jaguar
Best brand event strategy at a music event
Walkers - Orange RockCorps
Best brand event strategy at a sporting event
Castrol 2010 FIFA World Cup Guest Experience
Cosmetics and toiletries
Gillette & Venus Experiential Tour 2010
Windows 7 Second Movies
The Fresh Group and Marks & Spencer
Asda Student Shopper Card
Abbott Mead Vickers BBDO
Walkers - Sandwich
Association of Publishing Agencies
International Content Summit 2010
British Heart Foundation
London Gatwick Fashion Week
Marketer of the year