Iris Experience will be part of the Event magazine sessions

Event seminars: learn how to activate brands at festivals

Jeremy King, 13 July 2010

As part of the Event magazine sessions at The Event & Exhibiting Show on Thursday (16 July) in the Business Design Centre, three high-profile experiential agencies will be sharing their knowledge on taking brands to music festivals.

Experts from Iris Experience, Amplify and RPM will be looking at why brands choose to go to music festivals, what the biggest challenges are, the type of strategies they employ, and how they measure the results.

Brands coming under the microscope range from Red Bull and Strongbow to PlayStation and Wall's.

The first session starts at 10.30am and will feature Iris Experience global business development director Cameron Day talking about the agency's work for PlayStation.

Next on at 11.30am is RPM managing director Dom Robertson, who will focus on Strongbow's activity at the Isle of Wight and V festivals.

Finally, at 12.30pm Amplify founding partner Jonathan Emms will look at the work his agency has done for Red Bull and Kit Kat.

To attend these sessions you need to register for the show, which is free. You can do that here.

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