BT 2012 Olympics sponsorship forces O2 Arena to rebrand
David Quainton, 25 September 2009
The O2 Arena, one of London's most successful and iconic venues, is to be rebranded for the London 2012 Olympics because of a sponsorship conflict of interest.
The O2 Arena, one of London's most successful and iconic venues, is to be rebranded for the London 2012 Olympics because of a sponsorship conflict of interest.