Convention centres come together to form green alliance

David Quainton, 27 November 2009

Three convention centres have joined forces to create a ‘Global Green Alliance' designed to create a benchmark for green venues.

The group began following discussions at the ICCA Congress in Florence.

Arena and Convention Centre Liverpool, Cape Town International Convention Centre and Melbourne Convention and Exhibition Centre from the founder members.

"There is a lot of hype regarding the green agenda, which makes it difficult for organisers to distinguish veneer policies from tangible deliverables that truly have an impact on improving sustainability targets," said Cape Town International Convention Centre international sales manager Esmare Van Tonder.

"With this new alliance, we are setting the bar in terms of eco-venue standards and giving organisers a clear choice of partner organisations that can support their CSR needs."

The alliance will initially focus on "developing its combined offer and joint international marketing activities".

Over the coming months, the alliance will reveal service offerings and other initiatives to share best-practice amongst partner venues.

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