Amplify used by 3 for hedonists party brief
David Quainton, 04 March 2010
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Mobile Network 3 brought in experiential agency Amplify to create a ‘dream party' for one of its users, and Event has pictures of the result.
Liverpool student Will Fraser was awarded £30,000 to spend creating his party, and enjoyed mentoring from Johnno Burgess event producers Bugged Out!.
Fraser's Seven Deadly Sins themed party took place on Friday 19 February at Liverpool's Circo.
People entered via Facebook and a shortlist of 25 finalists was selected and challenged to campaign for votes via social media channels.
The winner was then decided by public voting, again via Facebook.
17,136 people registered their details to vote and 800 attended the party.
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