Jack Morton delivers sixth successful New Year's Eve display: gallery

Chantelle Thorley, 05 January 2010

Brand experience agency Jack Morton Worldwide pulled-off another spectacular fireworks display to mark midnight on New Year's Eve for the sixth consecutive year on Thursday (31 December).

Huge crowds gathered across central London and millions of viewers tuned in to BBC One to see the action unfold from River Thames and the London Eye.

This year's display was combined with an impressive lighting show and a live musical soundtrack mixed by BBC Radio 1's DJ Nihal.

To see pictures of the display, click here.

Jack Morton worked in conjunction with multiple agencies including Greater London Authority (GLA), Metropolitan Police and Westminster City and Lambeth Borough Councils to ensure the event was planned and delivered safely.

"Working with the Mayor of London in creating these celebrations for the sixth consecutive year has been a great honour," said Jack Morton Worldwide executive vice president, Julian Pullan.

"We look forward to continuing work with the GLA and putting London on the map in the run up to the 2012 Olympic Games."

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