Beatwax's Michael Brown will be speaking at The Gudie Live at One Marylebone

Beatwax's Michael Brown to join product launch panel at The Guide Live Winter 09

Jeremy King, 20 October 2009

The experiential agency's managing director Michael Brown will be one of four industry experts discussing the current and future state of the product launch sector at The Guide Live Winter 09, to be held at One Marylebone on Wednesday 11 November.

Brown will be joining Imagination director Guy Stevenson, Slice Events head of events Will Mould and Sprout managing director Joe MacGregor.

Hosted by Event magazine editor Jeremy King, the panel will be looking at what the future holds for product launches and how to effectively measure them, as well as talking about some of the best ones they have seen, along with what makes a successful launch.

Bringing more chapters from The Guide to life, The Guide Live Winter 09 will see up to 35 key industry suppliers and venues come together at One Marylebone, along with 80 esteemed corporate and agency delegates.

Those delegates will be able to have between eight and ten one-to-one meetings with suppliers and venues that they choose from the supplier list.

The seminar programme for The Guide Live Winter 09 will cover three topics: product launches, outdoor events and bespoke parties. Each seminar will consist of a panel of four experts who will be questioned on the current state of their sector and quizzed about what the future holds by King.

Delegates, who will be corporate event planners or event organisers whose primary business is organising events and not owning venues, must prove that they spend more than £250,000 a year on events. To apply click here

Venues and suppliers wishing to be a part of this exclusive event should contact Michael Newton at michael.newton@haymarket.com